JetBlue Airways plans to introduce domestic first-class seats in 2026 on aircraft that do not feature its top-tier Mint class, as part of an effort to attract higher-paying customers and enhance profitability. Marty St. George, JetBlue’s president, informed employees that all Airbus planes without Mint will be equipped with two or three rows of domestic first-class seats.
St. George mentioned that since the launch of Mint over a decade ago, the idea of expanding a similar concept across the fleet has been explored, often referred to as ‘mini-Mint’ or ‘junior Mint.’ He noted that Mint’s features cannot be replicated on shorter flights, prompting the airline to devise a solution for passengers seeking more space on such routes.
The specifics of JetBlue’s upcoming initiatives are being kept confidential as they prepare for the 2026 launch, with St. George emphasizing the element of surprise for competitors. St. George, who returned to JetBlue earlier this year to assist CEO Joanna Geraghty in restoring profitability and reducing costs, is focusing on core markets in Florida and the Northeast while deferring some Airbus deliveries.
JetBlue anticipates that its strategies will yield an additional $800 million to $900 million in earnings before interest and taxes over the next three years. The airline, known for its innovative offerings such as seat-back entertainment and free Wi-Fi, aims to make premium flying experiences more accessible compared to larger carriers dominating the U.S. market.
Following setbacks in its attempts to acquire Spirit Airlines and a ruling against its partnership with American Airlines, JetBlue is implementing measures to enhance revenue, including route adjustments and service enhancements like the new Boston to Madrid flight. The airline industry is increasingly focusing on premium seating options to cater to travelers willing to pay more for enhanced comfort and amenities post-pandemic.
Alaska Airlines recently announced plans to review its premium seat offerings and upgrade aircraft following its merger with Hawaiian Airlines, as part of a broader strategy for global expansion. JetBlue’s plans for 2026 also include the construction of its first lounges.
