BEIJING — Roborock, a Chinese robot vacuum cleaner company, introduced a new model on Monday featuring a folding arm designed to remove socks and other obstacles using artificial intelligence technology. Roborock President Quan Gang envisions a future where robot vacuum cleaners become as indispensable as washing machines, a transformation he believes could occur within the next three years, particularly with the advancement of AI.
The latest innovation from Roborock, the Saros Z70, is equipped with AI capabilities that enable it to detect and eliminate obstructions like socks, small towels, tissues, and sandals weighing less than 300 grams (10.58 ounces). The Saros Z70 is scheduled for release in major global markets in the first half of the year, with pricing yet to be disclosed. This product launch precedes the Consumer Electronics Show starting in Las Vegas on Tuesday.
Since the introduction of iRobot’s Roomba floor vacuuming robot in 2002, robot vacuum cleaners have evolved to include features like mopping and automatic return to charging bases. Various companies, including several in China, now offer robot vacuum cleaners. Roborock, based in Beijing, began selling its products in the U.S. in 2018, with significant sales growth observed in 2023. The company also operates in countries such as Germany, China, and South Korea, ensuring compliance with local data privacy regulations.
Despite the availability of robot vacuum cleaners, their market penetration remains low, with rates slightly above 10% in developed nations and single digits in developing countries. Quan views this as both a challenge and an opportunity for growth, especially with the integration of AI technology. The Verge and Wired recognized different Roborock models as top robot vacuums, although they come at a premium price.
Competition in the robot vacuum market is intense, with various models vying for the top spot. Roborock’s stock price surged following the announcement of the Saros Z70 and its innovative features. The company reported a 23.2% increase in operating revenue for the first three quarters of 2024, reaching 7 billion yuan ($960 million) in revenue, with a profit of 1.47 billion yuan. Roborock’s commitment to research and development is evident in its investment in AI technology and the expansion of its research team.
Roborock also unveiled updates to its washing machines, offering a combined washing and drying unit. CNBC’s Sonia Heng contributed to this report.
